services

BRANDING

Take a deep dive into what makes you uniquely you. The journey of discovery is Preddy PR’s “immersion” process. It is the cornerstone of our public relations campaigns.

We translate your unique selling attributes into imagery and messaging across all marketing platforms.

COPYWRITING

Creative copywriting with a strong journalistic bent is a special strength of Preddy PR, earning the firm impressive placement results and invitations to write by lined magazine articles. We understand the relationship between text and imagery in promotional materials, resulting in beautiful branded presentations and ads. We are fierce believers in the power of the words that emanate from our immersion process.

PUBLICITY

Earned media is our specialty.

Our media relationships have been established over decades of working with journalists, understanding their needs and delivering compelling news and issues on razor-thin deadlines. We work with our public relations clients to uncover unique stories and create news items that get attention.

EVENTS

Preddy PR events have been memorable and often legendary, from the Ritz-Carlton’s year-long 10th anniversary celebration, to an award-winning star-themed hotel campaign for the millennium, to Corkscrew Swamp Sanctuary’s Diamond Jubilee, to Naples Original’s wildly-successful Foodie Camp.

We do it all: concept, implementation, hosting, and follow-up media coverage.

PROMOTIONS

Promotions aimed at our clients’ existing customers and prospects positively impact their bottom lines. Example: we manage and market Naples Originals, a group of locally-owned and operated restaurants, including its charitable program and successful promotions including Foodie Camp and Palette to Palate. For Audubon’s Corkscrew Swamp Sanctuary, we rebranded its night walks as “After Hours,” complete with astronomy, music, presentations and themes.

SOCIAL MEDIA

Facebook is Naples’ preferred social media platform. Preddy PR is an administrator on clients’ pages and develops social media calendars to ensure regular, compelling posts. Facebook-speak and clever writing and imagery result in high engagement. In addition to routine photo and video posts, we conduct surveys and contests on social media, and host Facebook Live interviews.

EMAIL MARKETING

Email marketing is a pillar of our client’s campaigns. Preddy PR is a Constant Contact “All Star” for its decade-plus of success with high open and click rates, proven sales, and expert database management. Usually in newsletter form, our emails drive event attendance and sales promotions while adhering to the visual standards of the brand.

service highlights

HOSPITALITY

Preddy PR's core expertise is the hospitality industry, a microcosm of the good life world-over. Drawing on Beth Preddy’s early career in New York City as a travel public relations professional at the City’s top agencies, Preddy PR’s client portfolio has embraced destinations and neighborhoods, restaurants and chefs, arts organizations and non-profits, nature preserves and attractions.

GLITZ & GLAM

A hotel’s millennial event was celebrated with a galaxy theme, complete with a specially-commissioned 25-foot high engraved glass star installed in the hotel’s lobby (later gifted to a boys and girls charity), a "wish upon a star" contest promotion, and a New Year's Eve Star Gala. (Both hotel campaigns won the gold awards for marketing from an international hospitality marketing association.)

SERVICE

The principle of uncompromising service, so characteristic of the hospitality profession, is deeply-ingrained in the agency’s approach to account management. "Exceed Expectations" is our mantra. It is instilled in each team member, enabling us to attain campaign objectives and smoothly accomplish day-to-day account management.

MAKING HISTORY

Preddy PR’s deep understanding of the close-knit worlds of art and travel allows the firm to create sustained, multi-faceted campaigns that reach a variety of special interest markets. A Ritz-Carlton anniversary promotion encompassed a gala that celebrated the art and music of La Belle Époque for the benefit of environmental and educational charities. It became a new corporate event theme and was sold to top-drawer groups before the actual gala ever took place!

GOOD LIFE & WILDLIFE

The firm's equal affinities for nature and luxury inspired it to create a destination's "good life and wild life" media tours, and the destination’s first-ever consortium of public and private nature-based attractions.

SENSE OF OWNERSHIP

Like top writers and journalists, the best public relations professionals tie themselves to news, trends and history. And like a journo on her beat, the best PR pros understand their clients businesses as wholly as their own. That is expertise.

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