Preddy PR managed The Buccaneer’s marketing for nearly 20 years. The luxury resort on St. Croix, U.S.V.I. is considered the island’s premier hotel. Preddy PR’s comprehensive program helped define the brand with a wide array of strategies including counsel on elevating the hotel’s image; national media relations based on Beth’s years of tourism PR experience; sustained national publicity in top tourism media; group and independent media tours; monthly email newsletters; social media; internal marketing with employee incentives; industry liaison with Caribbean tourism entities, and event support. The Buccaneer’s marketing is now managed by an internal team, building on the strong foundation established by Preddy PR.