Preddy PR was tapped to publicize and counsel on Naples Next, a 2019 three-day thought leadership event produced by Chicago-based Intersport and held in Naples. Community and media relations were delicately handled to positively position the speaker lineup in a politically sensitive era. Another sensitivity was the competition presented another leadership conference staged by a local Naples company and held within weeks of Naples Next. Despite the challenges, which also included a $2,000 per person ticket, the event received banner headlines and sold out.