The agency’s core expertise is the hospitality industry, a microcosm of the good life world-over. Drawing on Beth Preddy’s early career in New York City as a hotel public relations professional at the City’s top agencies, Preddy PR’s client portfolio has embraced destinations and neighborhoods, restaurants and chefs, arts organizations and non-profits, nature preserves and attractions.

The principle of uncompromising service, so characteristic of the hospitality profession, is deeply-ingrained in the agency’s approach to account management. "Exceed Expectations" is our mantra. It is instilled in each team member, enabling us to attain campaign objectives and smoothly accomplish day-to-day account management.

Preddy PR’s deep understanding of the close-knit worlds of art and travel allows the firm to create sustained, multi-faceted campaigns that reach a variety of special interest markets. A Ritz-Carlton anniversary promotion encompassed a gala that celebrated the art and music of La Belle Époque for the benefit of environmental and educational charities. It became a new corporate event theme and was sold to top-drawer groups before the actual gala ever took place! Another hotel’s millennial event was celebrated with a galaxy theme, complete with a specially-commissioned 12-foot high engraved glass star installed in the hotel’s lobby (later gifted to a boys and girls charity), a "wish upon a star" contest promotion, and a New Year's Eve Star Gala.  (Both hotel campaigns won the top awards for marketing campaigns from an international hospitality marketing association.)

The firm's equal affinities for nature and luxury inspired a destination's "good life and wild life" media tours, and the destination’s first-ever consortium of public and private nature-based attractions.

Like top writers and journalists, the best public relations professionals tie themselves to news, trends and history. And like a journo on her beat, the best PR pros understand their clients businesses as wholly as their own. That is expertise.