Preddy PR's core expertise is the hospitality industry, a microcosm of the good life world-over. Drawing on Beth Preddy’s early career in New York City as a travel public relations professional at the City’s top agencies, Preddy PR’s client portfolio has embraced destinations and neighborhoods, restaurants and chefs, arts organizations and non-profits, nature preserves and attractions.
The principle of uncompromising service, so characteristic of the hospitality profession, is deeply-ingrained in the agency’s approach to account management. "Exceed Expectations" is our mantra. It is instilled in each team member, enabling us to attain campaign objectives and smoothly accomplish
day-to-day account management.
Preddy PR’s deep understanding of the close-knit worlds of art and travel allows the firm to create sustained, multi-faceted campaigns that reach a variety of special interest markets. A Ritz-Carlton anniversary promotion encompassed a gala that celebrated the art and music of La Belle Époque for the benefit of environmental and educational charities. It became a new corporate event theme and was sold to top-drawer groups before the actual gala ever took place!
A hotel’s millennial event was celebrated with a galaxy theme, complete with a specially-commissioned 12-foot high engraved glass star installed in the hotel’s lobby (later gifted to a boys and girls charity), a "wish upon a star" contest promotion, and a New Year's Eve Star Gala. (Both hotel campaigns won the gold awards for marketing from an international hospitality marketing association.)
The firm's equal affinities for nature and luxury inspired it to create a destination's "good life and wild life" media tours, and the destination’s first-ever consortium of public and private nature-based attractions.
Like top writers and journalists, the best public relations professionals tie themselves to news, trends and history. And like a journo on her beat, the best PR pros understand their clients businesses as wholly as their own. That is expertise.