Taking a collaborative, entrepreneurial approach to her role with each client, hiring Beth Preddy and her hand-picked team of specialists is like having your own in-house, hands-on marketing director.
As one of Collier County's key influencers, Beth is considered among its most creative, connected and trusted resources by both independent businesses and journalists alike. Her dynamic range of expertise spanning ad campaigns, promotions, events, community relations, website development, and publicity earned her Florida Weekly's nod as a "Neapolitan marketing expert."
Beth's well-earned reputation as a branding wizard taps into rare expertise in conceptualizing compelling, newsworthy stories and fun, must-attend events for her clients. Her unparalleled track-record placing stories with the best journalist to tell it reveals her deep media relationships, which are rooted in trust and integrity.
As an early innovator and adopter in the ever-evolving digital and social media space, she remains at the forefront of the communications industry in Southwest Florida and beyond.
Beth grew up in Miami, then studied music and literature at Florida State University. Her first post-collegiate position led her to New York City, where she worked at KWE Partners and M. Silver, two of the nation's top travel public relations firms, traveling the world to promote well-known destinations and luxury hospitality clients.
She was lured to Naples with a position as Director of Public Relations for The Ritz-Carlton. Following her HSMAI award-winning tenure there, she opened Preddy PR in 1997, initially honing her focus on local attractions and hospitality. Among the first tapping her talent: Visit Naples and the Tourism Alliance of Collier County, where she directed the destination's national and international campaigns prior to the establishment of the County's official Convention and Visitors Bureau.
Other lifestyle businesses in the region quickly noticed the vast amount of press attention her clients received. She gradually expanded her roster to include not-for-profits, the arts, attractions, stand-alone events, and local companies encompassing the medical, real estate and construction arenas.
Beth devotes significant time giving back to the community that she loves. She is a founding member of the Paradise Coast Wellness Alliance and a task-force member for Collier County's art and cultural government-sponsored initiative.
She is also Executive Director of Naples Originals, an organization raising awareness and patronage of locally-owned and operated independent restaurants. Her knack for developing media-worthy events is highlighted by Foodie Camp — the only series of its kind in the world — where Naples locals and visitors learn to cook with leading local chefs, and ticket sale proceeds benefit scholarships for the next generation of hospitality pros. Given her dual passions for the arts and restaurants, she created Palette to Palate, pairing the works of local artists and live art experiences within Naples' most popular restaurants and neighborhoods.
Beth has served on the Board of Directors for The Florida Restaurant and Lodging Association (FRLA), the state's premier non-profit hospitality industry trade association and the Naples-based Animal Compassion Project.
Our clients benefit from the combined talents of the region's marketing superstars who have worked together for decades producing award-winning campaigns. World-class design, copywriting, photography, printing, and more rise above the clutter and separate our brands from the competition. Our collaborative approach is cost-effective for our clients versus outsourcing talent piecemeal. The model is appealing to clients versus hiring a PR firm with pros that rarely match the experience or expertise of our curated team of specialists.