Hiring Beth Preddy and her team of specialists is like having your own in-house, hands-on marketing director.
As one of Collier County's influencers, Beth is considered among its most creative, connected and trusted resource by both businesses and journalists alike. Her dynamic range of expertise includes earned media, digital/social media, ad campaigns, promotions, events, community relations, and website development, and earned her Florida Weekly's nod as a "Neapolitan marketing expert."
She was lured to Naples from New York City in 1993 with a position as director of public relations for The Ritz-Carlton, Naples. Following her HSMAI award-winning tenure there, she opened Preddy PR in 1997, initially honing her focus on tourism, restaurants and local attractions. Among the first tapping her talent: Visit Naples and the Tourism Alliance of Collier County, where she directed the destination's national and international public relations campaigns prior to the establishment of Collier County's official Convention and Visitors Bureau.
Other lifestyle businesses in the region quickly noticed the press attention her clients received. She expanded her roster to include nonprofits, the arts, and local companies encompassing art and culture, medical, real estate and construction.
If you need or want to better define your brand, contact us! We will provide candidates with a complimentary SWOT template to help you understand your Strengths, Weaknesses, Opportunities, and Threats.
And, following the SWOT questionnaire, we will offer a complimentary "Elevate Your Brand" consultation.
The first step is to answer a few questions that will help us determine your need for this special offer.
The SWOT process can establish the foundation for your messaging and marketing. It requires a deep dig into your true identity. The "Elevate Your Brand" consultation will help you learn how to apply what you learn to marketing strategies.
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