Newcomers Marketing

If your business is not top-of-mind, you need marketing. Not just any marketer, but an insider like Preddy PR with its decades of experience in the Naples community.

Whether you’re a Naples newcomer or need a greater presence in the community, your marketing program is as essential as capital projects, staff, products, and services.

A rule of thumb is to devote 20% of your opening budget to marketing.

New businesses are monumental make-or-break undertakings. Businesses are never “new” twice. Marketing can turn a moderately successful opening into a grand one that makes reputations and drives customers through the door.

Or do you need to maintain or secure your competitive edge? Build a new team, or revitalize your existing staff? Is your customer base stagnant, or even eroding? Are you on top of Internet search results?

Preddy prefers to work with clients who understand that marketing is an integral element of its ongoing operations. We assess, adjust. We keep our eye on the landscape and tune into trends. We stay on the radar in the media and community through business and product development and strong relationships.

Naples is rife with new business start-ups by individuals who are new to the area and lack an expert to navigate its marketing needs, just as a good real estate broker will introduce a newcomer to properties, neighborhoods, contractors and other real estate needs for the relocator.