A 20-year marketing tenure with Naples-based Audubon’s Corkscrew Swamp Sanctuary positioned “the swamp” as the treasured heart of the fragile, endangered western Everglades. Corkscrew’s boardwalk through an ancient forest is world-renowned. Preddy PR’s marketing required deep understanding of environmental challenges and threats balanced against the Sanctuary’s position as a top boardwalk attraction for visitors and locals. The multi-faceted program included media and community relations, development/fundraising, friend-raising events and galas, monthly newsletters and annual magazines. The hands-on, all-in approach meant that Preddy PR was always in-the-know from woodstork news to panther sightings to new educational programs. Corkscrew’s marketing is now handled internally.